No matter how many dropped calls, bad connections or dead
zones, there’s no denying that mobile telephony has eroded use of landlines
over the past several decades. In a new
white paper from Alticast, Susan Crouse posits that a similar shift is priming
the pump for a parallel shift in the television landscape.
“IPTV Migration
Strategies, Part II: The Household Infrastructure” looks at the in-home obstacles
– including Wi-Fi inconsistencies, shared bandwidth and other problems – that
operators need to overcome, and identifies Quality of Service (QoS) as the
“lynchpin” in determining operators’ readiness to shift to IPTV.
The paper notes that younger viewers already are accepting
video breakup, buffering and Adaptive Bitrate quality degradation in the name
of any-device, anytime convenience, just as mobile callers have learned to put
up with the inconsistencies of cell service. But that doesn’t mean Cable
operators will accept degraded video quality, so while bandwidth is getting
better and streaming is improving, operators are figuring out how they will
deliver high quality video over an IPTV network as they transform their video
delivery platform.
Ultimately, IPTV services can offer greater viewing
flexibility, tools that allow consumers greater control over the viewing
environment and “big data”-driven search and discovery and other new
applications. Solving QoS issues can unlock the door to product and service
innovations that can enable significant customer acquisition, customer
retention and new product offerings expanding revenue opportunities for cable
operators.
To download the white paper, follow this link.
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