For cable system operators seeking to take on OTT video competitors head-to-head, a shift to IPTV requires a balancing act between meeting existing consumer expectations and delivering new service enhancements. In this video, our director of product management, Susan Crouse, envisions an IPTV future in which viewers can experience seamless, continuous viewing from one IP device to another as well as true “TV Everywhere” experiences in which authenticated content can be viewed without geographic market restrictions. Crouse outlines how the need to maintain service quality could spawn new IoT service opportunities that operators could offer to consumers, including “household firewalls” that could protect services and data and monitoring applications that would help consumers manage broadband usage within the home.
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