Tuesday, December 8, 2015

Trends in Recommendation and UX at TVoT

I traveled to Television of Tomorrow (TVoT) last week in NY City. This show runs twice a year bouncing between NYC and San Francisco, and although the NYC conference is shorter, it is just as intense. There was the usual mix of targeted advertising, User Experience, and OTT trends resplendent with Periscope stars. I participated in a panel on recommendations and UX trends led by Patrick Donaghue, the longtime Cablevision UI visionary, and included representation from LG, Digital Smiths, Rovi, Freecast and Lingospot.

While recommendation engines have been around for sometime, they are starting to mature with new trends blending big data from social networking to increase the effectiveness of recommendations. Taking all those new data points and creating an innovative UX that addresses a new generation of viewers is the challenge put forth to Alticast UX designers. Our 4K AltiView 3 concept UX was shared to exemplify these new trends.  The biggest challenge is bringing all these great ideas together and getting them out in front of consumers.

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