With Millennials accounting for one in every five dollars of
consumer spending, there’s the need for for pay-TV operators to reshape the
video experience of Generation Y’s unique viewing habits, including increases
in online consumption, multitasking and gaming-related activity. John Carlucci, President and CTO of Alticast
US, recently spoke about how pay-TV can engage this high-value demographic
through higher quality UIs, as well as innovations such as simultaneous viewing
of multiple streams of content and transitioning between handheld devices and
the television with the swipe of a finger.
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