Cable operators have learned to maximize the prodigious capacity of their networks to deliver new and unique services to complement their traditional video offering. Based on the growing adoption of their home security services over the last year, operators have clearly made a good business decision.
With security as the smart home’s foundation, operators can further monetize the fat pipe by up-selling additional IoT services. In addition to their high capacity networks, MSOs have a unique advantage as they can leverage the set top box, which could serve as the IoT hub in the future smart home.
Because the smart home is still in its early stages, cable operators have the opportunity to position themselves as leaders in the IoT market— and they are off to a good start. They are already playing a more prominent role in educating current and potential customers about the importance of energy monitoring and automation applications in the home. Read Silbey’s full article on how security services boost MSOs here.