Thursday, July 25, 2013

Ad Skipping via DISH Hopper Legal

In a case that pits two industry behemoths against each other with the consumer watching from the couch, DISH ad skipping feature was upheld by the court. This article in Ad Week has the details. Fox's legal team argued that DISH is circumventing licensing agreements with the technology.

Given the common ground content owners and video service providers have, there is opportunity for collaboration. In the television space, advertising has technically not changed since it was invented. In the meantime, the Internet has spawned a billion dollar advertising business using new technology. Providing more meaningful ( i.e. targeted ) advertising would benefit all parties involved including the consumer. Let the technology adoption begin.

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