When the winds are shifting, it’s wise to be prepared for
every eventuality. That’s good advice,
whether you’re talking about the unpredictability of our spring climate or
about changes in consumer behavior that can impact business environments.
The weather report around the pay-TV landscape has been
unsettled of late. The talk within the
past week alone has been about how the number of streaming video viewers has
reached parity
with pay-TV subscriptions, Amazon’s
interest in striking deals with pay-TV operators and the growing number of online
video providers competing for the minds, hearts and eyeballs of consumers.
What’s a service provider to do when the headline asks “SVOD friend
or foe of pay TV?” One answer we’ve been
hearing in our customer dialogues has been an increased interest in Android TV
solutions that can enable operators to tailor services to address the viewing
habits of cord-cutting Millenials. Because Android TV can be deployed in OTT or
managed network environments, it offers service providers the flexibility they
need to adapt as consumer viewing habits continue to evolve.
At Alticast, the feedback we’re getting from the market is
that prime time for Android TV may be fast approaching. We’ll be talking more about the benefits of
Android solutions as we approach the NAB Show next month in Las Vegas, so watch
this space in the weeks ahead.
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