Tuesday, June 16, 2015

Alticast's European Team wraps up ANGA COM 2015 with some key takeaways

ANGA Com 2015 has come to a close with 17,000 participants from 74 countries visiting over 450 vendor booths! From broadband to content, ANGA COM was brimming with new information leading to great excitement for the industry's future.

At Alticast’s booth, we featured demonstrations of our AltiPlex Cloud UI Platform, AltiView1, and Alticast Application Framework for both RDK and Android. 

Alticast's EMEA President, Tiann Schutte, attends a customer meeting in the Alticast booth at ANGA COM.
Even though customer visits to the booth and demonstrating Alticast's developments took up most of our time, we were able to tour the trade floor and attend some very interesting conference sessions. Some key take-away highlights from this year's show were:

   Multiscreen is now a defacto part of any TV offering and is no longer seen as a complementary feature. In fact, recent market research showed that 65% of U.S. mobile video viewers watch TV and phone videos at the same time.
   The rise of VOD is happening. Many Pay TV operators in Europe are gearing up their OTT services to be able to compete with Netflix; thus, resulting in great choice of services for consumers.
   The repackaging of linear content into catch-up, start-over, and nPVR is becoming a key Pay TV service offering. This is driven by the consumer’s insatiable demand for content at any time. It also is a key differentiator between TV operators and OTT providers.
    Cloud continues to be a big theme. The Cloud's elements of cost-benefits, streamlining operations and improved customer experience are the drivers in this discussion. The Alticast Cloud UI demo was the most popular demo on the stand as operators investigate ways to virtualize the STB and deliver competitive and compelling user experiences.

Perhaps Michael Fries, President and CEO of Liberty Global summarized the “takeaways” of the show best in one of the conference sessions,  The deciding factor is not the content, but the user experience! It’s all about the app."

Julia Mooney, EMEA's Director of Product Management, welcomes a customer to the booth.

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