Broadcasters can Simplify the Delivery of New Video Services With Alticast
BROOMFIELD, Colo. – April 6, 2015 – Alticast, a global partner for the delivery of media entertainment, will show attendees of NAB 2015 how its latest solutions can simplify the development and delivery of new, more personalized, multiscreen TV viewing experiences. The demonstrations will take place at their booth (N1223), April 13 – 16, at the Las Vegas Convention Center.
“NAB is the perfect venue for us to show broadcasters and content owners how they can take advantage of the Cloud and other new technologies to deliver services to many video consumption devices used by viewers,” said John Carlucci, President and Chief Technical Officer for Alticast North America. “More and more content is being delivered from the Cloud to a variety of devices via IP and Alticast has the technology to deploy quick, nimble, secure and scalable services adapting to the changing digital media consumer.”
Alticast’s key demonstrations at NAB 2015 will include:
· The company’s HDMI Media Express ‘set-top box on a stick,’ which represents a new paradigm for IP video delivery with live and on-demand programing being delivered directly from the cloud or in concert with a home gateway. The size and shape of a USB thumb drive, it also provides a TV Everywhere experience with its download-and-go and plug-and-play capability. Additionally, HDMI Media Express supports HTML5 and Android application delivery due to its leveraging the Reference Design Kit (RDK) and Alticast’s TV Ready User Agent application framework.
· The new multi-catalog search capability of Alticast’s AltiView 1 user experience (UX), powered by Rovi, allows subscribers to simultaneously search multiple content catalogs from over-the-top (OTT) providers like Netflix, Hulu and YouTube, and select the delivery source. This allows operators to add services from secondary content catalogs and offer it to their viewers.
· Alticast’s AltiPlex Cloud Services Platform (CSP) provides a variety of cloud solutions, including back office integration, metadata delivery, big-data support and a number of add-on features. Alticast will be highlighting their Cloud-based Digital Video Recording (DVR) system, which enables cloud-based storage and delivery of content.
· A joint demonstration will show broadcasters how to take advantage of ATSC 2.0 to overlay applications onto their video and deliver a new generation of iTV services and advanced advertising applications. The demonstration includes an Alticast enabled set-top box (STB), providing a robust browser and application life cycle control for managing applications. Tools from Strategy & Technology (S&T) insert ATSC 2.0 triggers into recorded and live content, and Alticast recognizes these triggers and launches web-based HTML5 applications. These applications can be delivered from web servers to the screen providing a broadcast solution for interactive TV.
Media and other parties interested in meeting with Alticast executives at NAB 2015 should contact firstname.lastname@example.org to schedule a time.