Companies Leverage ATSC 2.0 to Enable Broadcasters to Deliver new
Interactive TV
and Advertising Applications
Alticast, a global partner for the delivery of media
entertainment, and Strategy & Technology (S&T), an independent
developer of interactive TV technologies, will demonstrate to attendees of IBC
2014 how the companies combined technologies enable broadcasters to deliver ATSC
2.0 applications by overlaying graphics onto their video content. This combined tool set
and complete framework brings together TV and web technologies to give
broadcasters the means to deliver a new generation of iTV services and advanced
advertising applications. The demonstration will take place at S&T’s
IBC booth (Hall 1, Booth B22), September
12– 16, at the Amsterdam RAI Exhibition and Congress Centre.
This joint demonstration takes advantage of the
triggers provided in ATSC 2.0 that enable broadcasters to synchronize
applications with programming content. The demonstration includes an Alticast enabled
set-top box (STB) running the company’s TV Ready User Agent (TVRUA), which provides
a robust browser and application life cycle control for managing applications.
S&T’s tools insert ATSC 2.0 triggers into recorded and live content,
and Alticast has integrated the ability to recognize these triggers
and facilitate the launch of web-based HTML5 applications. These applications can be delivered from web
servers to the screen providing a broadcast solution for interactive TV.
S&T’s new OnScreen Publisher and the
Alticast TVPlay application store can be used by application developers to create,
manage, monitor and release applications for broadcaster use. These web-based applications can provide
interaction to the viewer, and collect input response so results can be
aggregated and reported back to the broadcaster. Reality TV voting, campaign
polling and advertising call-to-actions are examples of the types of
interactive applications broadcasters could deploy. Tablet and mobile interactions can also be designed
as part of the application.
“The new iTV capabilities of ATSC 2.0 are huge for
broadcasters who are eager to offer a more interactive TV experience for
viewers and advertisers, said John Carlucci, CTO of Alticast U.S. “Together with our partner S&T, we are
showing broadcasters how our joint solution enables them to take advantage of
ATSC 2.0 to deliver a range of interactive TV and advertising applications.”
“We are delighted to be working with Alticast to
bring this demonstration to IBC. The use of OnScreen Publisher and our trigger
insertion toolsets has enabled us to provide a compelling demonstration of the
interactivity that ATSC 2.0 makes available to broadcasters,” said Adrian
Fowkes, Engineering Director at Strategy & Technology.
About Strategy & Technology
Strategy &
Technology (S&T) is an independent software company providing development
and deployment of interactive multi-screen systems using standardized
technologies such as DSM-CC, MHEG-5, HbbTV, HTML 5 and CI Plus. S&T
solutions include carousel generation and playout, middleware engines, and
interactive multi-screen applications for TVs, tablets, smartphones, PCs, games
consoles and digital media players. S&T operates internationally with
offices in London (UK), Boulder (Colorado, USA) and Hong Kong. For more
information on S&T, please go to www.s-and-t.com.
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