Helping to Drive New Thinking at NAB

Written by Susan Crouse, Director of Product Management for Alticast US

When change comes to the television industry, one of the best places to spot it is at the annual NAB Show.  Driven in part by the growth of High Dynamic Range for 4K and 8K, this year’s event in Las Vegas was long on attendees (more than 103,000) and new products – including devices and software that enable content creation, editing and distribution for the higher-resolution video that is fast becoming the de facto standard. The most buzzed about demos were VR and drone displays that continue to take more floor space and draw the crowds with their great demos, and while drones are having commercial success, VR still has a long indefinite road ahead for broad commercial adoption.

In the Connected Media area, Alticast was among the innovative companies spotlighting innovative software solutions for addressing the burgeoning market for IPTV content delivery. There was no shortage of companies, new and old, providing OTT workflow services for the growing market of small and large content creators delivering video. In addition to workflow tools, there was a plethora of cloud-based streaming technology (often with encoding), CDNs specialized for media delivery, and search, discovery and recommendation solutions starting to leverage social media behaviors to develop more personalized results.

Interestingly, entrenched software products that provide services for cable are finding competition from start-ups providing similar functionality for IPTV/OTT operators. Their different video delivery perspective has led to a variety of fresh ideas: Business software is taking advantage of simpler models that integrate common Internet transaction companies like PayPal, and a number of companies are using Internet-based advertising models to hone targeted ad delivery.

The varying sources of new high-quality content are transforming the roadmap for content delivery and NAB is the place to see how tools are converging for both traditional pay-TV with OTT providers. Alticast’s proven ability to meet the needs of all constituencies opens the door to innovation and implementation around new technologies that are driving the industry forward.

Meet with Alticast at INTX

UHD and HDR: Making TV "New and Improved"

Analysts are predicting sales of upwards of 50 million Ultra HD (UHD) televisions over the next five years, and Alticast US President and CTO John Carlucci says it’s easy to see why.

In this video Carlucci talks about how UHD allows the artist’s vision of content to be delivered completely to the subscriber in an uncompromised fashion, and how High Dynamic Range “is a bit like your laundry detergent: It makes your whites whiter, your blacks blacker, it makes all

the colors of the rainbow better.”

ALTIVIEW 3, ANDROID, ATSC TOP ALTICAST EXHIBITS AT NAB 2016

Broomfield, CO – April 13, 2016 – Alticast will highlight how its AltiView, Android and next-generation products and solutions are revolutionizing customer experiences and creating value for service and content providers at its exhibit at the NAB 2016 show April 18-21 in Las Vegas.

In its booth (South Hall [Upper] - SU11605CM) and in a thought leadership forum, Alticast will discuss how KT Skylife, Videotron’s Illico and other services are leveraging Alticast expertise in middleware, UI enablement and other areas to drive new user experiences that can increase subscriber engagement and value.

At NAB 2016 Alticast will show how:

•  The AltiView 3 user experience builds on the proven market success of the AltiView product family, enabling elegant and sophisticated content discovery and bringing a fresh approach to television engagement;
• Its market leadership in developing Android-based set-top box solutions provides operators with increased functionality and versatility, while building solutions for the transition to all-IP networks; and
• Combined technologies from Alticast, S & T and UniSoft enable broadcasters to deliver ATSC Interactive applications, including a new generation of iTV services and advanced advertising applications.

In addition, John Carlucci, president and CTO of Alticast US, will participate on the “How to Build a Compelling User Interface” panel on Monday, April 18 (11:45 a.m.; CMIIP Pavilion).

Media and industry analysts interested in meeting with Alticast executives at NAB 2016 should contact pspr@att.net to schedule a date and time.

Visit Alticast at NAB 2016