How Pay-TV Can Spur 4K UHD Growth

From industry chatter, sometimes it’s hard to tell if Ultra High Definition television is coming like an express train or a stop-and-go city bus, but one thing is universally acknowledged: pay-TV operators need a plan as 4K video, High Dynamic Range (HDR) and ultimately 8K transform the quality of video delivered to the home.

While IHS points out that the 4KTV market will total 55 million units and more than 100 million units by 2019, a panel at SCTE/ISBE Cable-Tec Expo last month pointed out that operators still are wrestling with how to support 4K with HDR on legacy systems, as well as competing formats such as HDR10 and Dolby Vision.

Here are some of the things that need to be on pay-TV’s front burner as the 4K/UHD transition moves forward:

·      Set-Top Box Capabilities – Operators need to aggressively follow the lead of innovation leaders such as Videotron, whose illico 4K Ultra HD PVR deployment has become a blueprint for market-wide 4K UHD STB penetration.

·      Content Security – Given the higher value placed on 4K UHD content, operators and their content partners need to step up their security games to include more specialized content protection techniques, including use of the Advanced Encryption Standard with 128 bit keys.

·      Content Availability – Operators such as Rogers and Comcast have shown the value of 4K UHD with HDR, but production and distribution need to be ramped up if pay-TV is going to help subscribers gain full value from their 4K UHD television investments.

It’s clear that manufacturers are moving quickly to integrate 4K compatibility and even 4K capability into displays coming to market.  No matter what obstacles there might be to the new technology, it’s clear that addressing the market quickly and comprehensively will spur market growth that will benefit consumers and the television industry.

Ready or not, 4K’s on its way

It hasn’t gotten to the point where you’re going to be shunned by the neighbors if you’re not watching 4K UHD TV, but there’s no question that the new, improved viewing technology is taking big steps toward becoming part of the home entertainment mainstream.

While obstacles to mass adoption exist – among them a lack of content ubiquity and perceptions of incompatibility between 4K UHD and High Dynamic Range (HDR) – there are plenty of indications that 4K is poised for take-off. Service providers in Canada and South Korea have been particularly ambitious in leveraging 4K as a product differentiator.

Charles Meubus, senior director of video technology at Videotron, talked recently about how deploying 4K set-top boxes “future proofs our installed base.” Said Meubus at Light Reading’s Big Communications Event: “These set-tops” – which leverage Alticast’s expertise in middleware and UI enablement – “provide an exceptional end-user experience.”

Our own Jae Park added that deployment of 4K STBs in the South Korean market has exceeded expectations, and has spurred competition among multiple service providers.  Importantly, Park said that the South Korean experience was showing that – despite industry concerns – “we find 4K and HDR to complement each other.”

In this report on the Big Communications Event panel, Light Reading’s Brian Santo convey the panelists’ opinion that “little is going to impede the growth of the 4K market for long.”

Helping to Drive New Thinking at NAB

Written by Susan Crouse, Director of Product Management for Alticast US

When change comes to the television industry, one of the best places to spot it is at the annual NAB Show.  Driven in part by the growth of High Dynamic Range for 4K and 8K, this year’s event in Las Vegas was long on attendees (more than 103,000) and new products – including devices and software that enable content creation, editing and distribution for the higher-resolution video that is fast becoming the de facto standard. The most buzzed about demos were VR and drone displays that continue to take more floor space and draw the crowds with their great demos, and while drones are having commercial success, VR still has a long indefinite road ahead for broad commercial adoption.

In the Connected Media area, Alticast was among the innovative companies spotlighting innovative software solutions for addressing the burgeoning market for IPTV content delivery. There was no shortage of companies, new and old, providing OTT workflow services for the growing market of small and large content creators delivering video. In addition to workflow tools, there was a plethora of cloud-based streaming technology (often with encoding), CDNs specialized for media delivery, and search, discovery and recommendation solutions starting to leverage social media behaviors to develop more personalized results.

Interestingly, entrenched software products that provide services for cable are finding competition from start-ups providing similar functionality for IPTV/OTT operators. Their different video delivery perspective has led to a variety of fresh ideas: Business software is taking advantage of simpler models that integrate common Internet transaction companies like PayPal, and a number of companies are using Internet-based advertising models to hone targeted ad delivery.

The varying sources of new high-quality content are transforming the roadmap for content delivery and NAB is the place to see how tools are converging for both traditional pay-TV with OTT providers. Alticast’s proven ability to meet the needs of all constituencies opens the door to innovation and implementation around new technologies that are driving the industry forward.

UHD and HDR: Making TV "New and Improved"

Analysts are predicting sales of upwards of 50 million Ultra HD (UHD) televisions over the next five years, and Alticast US President and CTO John Carlucci says it’s easy to see why.

In this video Carlucci talks about how UHD allows the artist’s vision of content to be delivered completely to the subscriber in an uncompromised fashion, and how High Dynamic Range “is a bit like your laundry detergent: It makes your whites whiter, your blacks blacker, it makes all

the colors of the rainbow better.”

Securing UHD Content

If pay-TV is bringing high-value, proprietary sports content to 4K, is the threat of piracy far behind?

Rogers’ Communications’ recent announcement that it would offer a total of 100 baseball and hockey games in 4K next year, BT’s planned launch of a 4K sports channel and deployment of 4K STBs by forward-thinking operators such as Videotron all are signs of a growing recognition of the value of both the technology and the display enhancements enabled by its High Dynamic Range (HDR).

But as operators move the needle on content, what’s equally important is protecting that premium programming with stronger Conditional Access Systems (CAS).  While the 64-bit systems in use by most operators today is sufficient for current needs, better choices for securing higher-value 4K content -- now and in the future -- would be the 128-bit or 256-bit versions of the Advanced Encryption Standards (AES).

The coming availability of live sports can give pay-TV a competitive edge in countering early moves by Amazon, Netflix and over-the-top providers to leverage the growth of 4K.  You can read more here about the measures the industry can take to ensure that its investments in 4K production and delivery are protected as it brings that content to market.