Finding a cure for ‘App Fatigue’

Is your ability to find desired content drowning in a sea of apps?  Are you weary of searching through multiple sources to find programming of interest?  In this piece at Light Reading, Alticast technical product manager Susan Crouse discusses how the explosion in apps is causing “app fatigue” among consumers, and suggests that pay-TV’s unique position as the primary service provider can enable it to offer the streamlined experiences viewers are seeking. 

"Discovery, Personalization and the TV User Experience"

Written by Susan Crouse

I recently had the pleasure of attending the Television of Tomorrow (TV0T) conference in San Francisco. This included a fun hour participating on a panel about "Discovery, Personalization and the TV User Experience.” The conference is a great collection of industry experts, providing interesting insights, knowledge and entertainment. TVoT seems to find all the newest upstarts both on the technology and talent side, particularly in the area of “digital media,” which TVoT and others define mostly as OTT originating from the Internet. They also are closely tracking the television viewing habits of the millennial and gen Z demographic, as they seem to be eschewing television services, satisfied with on-line and OTT options.

On the panel, I was joined by Campbell Foster from Adobe, Kimberly Hicks of Viacom, and Andre Swanston of Tru Optik. Gerard Kunzel was our moderator. We discussed a wide range of UI ideas including recommendation engine integration of social and other big data sources, simplification of the UI, personalization for each household member, the trend toward voice control, and much more. If you missed the event, TVoT will eventually have videos of all the sessions on their website.

Cable’s Shift to IPTV and New IoT Opportunities

For cable system operators seeking to take on OTT video competitors head-to-head, a shift to IPTV requires a balancing act between meeting existing consumer expectations and delivering new service enhancements.  In this video, our director of product management, Susan Crouse, envisions an IPTV future in which viewers can experience seamless, continuous viewing from one IP device to another as well as true “TV Everywhere” experiences in which authenticated content can be viewed without geographic market restrictions. Crouse outlines how the need to maintain service quality could spawn new IoT service opportunities that operators could offer to consumers, including “household firewalls” that could protect services and data and monitoring applications that would help consumers manage broadband usage within the home. 

The Cloud Is on the Horizon | Multichannel

If you haven't had a chance, check out this recent article by Alticast's Direction of Product Management on Cloud technology.

The Cloud Is on the Horizon | Multichannel

Cloud UI

Click on the screen below to watch a demonstration of Alticast's Cloud UI by Alticast Director of Product Management, Susan Crouse.  For additional information, visit our website here.