Alticast and ContentWise collaborate to expand Personalized TV market reach

ContentWise the personalization, discovery, analytics and metadata expert, and Alticast, today announced that they are integrating the ContentWise personalization system with the Alticast AltiPlex SDP (Service Delivery Platform) and AltiPlatform middleware to provide pay-TV and OTT operators with a powerful and flexible end-to-end software solution. 

Visitors to IBC will be able to see the platform demonstrated on the ContentWise stand (14.K05).

“More and more Alticast customers are looking to provide a highly personalized TV experience,” said Joon Hee Oh, Cloud Business Unit Leader at Alticast. “The integration with ContentWise expands our ability to provide operators with the tools to deliver state-of-the-art personalized TV experiences, allowing them to attract and retain customers and advance revenue opportunities.”

Alticast has developed an end-to-end architecture comprised of a cost-effective cloud server solution, portable STB middleware, proven content protection and a ground breaking UI/UX. The Alticast solution provides pay-TV and OTT operators with an advanced high-quality, cost-effective system delivered expeditiously.

ContentWise is the TV personalization software that provides broadcast, cable, satellite, IPTV, OTT and video streaming operators with total control over the curation and automation of the Personalized TV experience. ContentWise provides a data-driven UX engine that provides full control over each personalized user interface element across platforms through a set of visual layout tools.  The combination of algorithmic and social recommendations, predictive browsing and context awareness provides the most sophisticated content discovery solution on the market. The solution also enables content programmers to achieve unprecedented control thanks to predictive performance tools with support for curation, dynamic streams, business rules and A/B testing.

“Alticast and ContentWise share similar product philosophies: designing solutions that enable operators to provide consumers with the best possible TV experience,” said Pancrazio Auteri, CTO of ContentWise. “There is already a high-level of interest in our joint solution and we look forward to ensuring that a ContentWise TV experience powered by Alticast’s end-to-end solution will offer the advanced deep personalization that’s essential to maximizing consumer engagement and operator monetization.” 

CME Will Use Alticast’s Platform for the New Voyo Player, The Pure IP STB, Connected to its Subscription Video-On-Demand Service

September 23, 2013—Seoul, Korea—Alticast, the leader in interactive TV open standard software solutions, and Central European Media Enterprises (CME) have announced that CME’s subscription video-on-demand service, Voyo, will be available on the new Voyo Player STB that will be powered by Alticast’s OTT STB Platform starting in September 2013 in the Czech Republic. The platform will subsequently be deployed in other CME countries.

CME is deploying AltiPlatform™ and AltiView^TM, which allows the broadcaster to launch pure IP STB throughout CME’s markets. AltiPlatform enables the launch of new services with minimal expense and fast time-to-market, while maintaining full compatibility with existing devices, security and networks. AltiPlatform is based upon open standards and can grow to accommodate new requirements, including HTML5 applications, Microsoft Playready DRM, DASH.

“We are very excited to roll-out this amazing full featured consumer experience,” said Claudiu Paraschiv, Head of Technology, CME. “Consumers first want to watch TV but as the market has evolved the demand for interactive services and content is in demand. Alticast has enabled CME to provide the applications and content desired by our subscribers. They have been a great partner in ensuring that we can satisfy our customers’ needs now and in the future.”

Alticast’s AltiPlatform, is a global leading middleware solution for operators and broadcasters. AltiPlatform is used in over 30 million devices worldwide, including set top boxes, smart TVs, mobile phones and portable embedded devices, Blu-Ray Disc players, and personal computers. AltiPlatform supports HbbTV, HTML5, MHP, OCAP (tru2way), BD-J and ensures support of DTV signaling around the world. It supports terrestrial, satellite and cable and has already been deployed in Europe.

“Alticast is very pleased to work with CME and launch this exciting new experience for CME’s subscribers. Alticast will continue to support and develop the exciting applications that enable it to increase subscriber numbers as well as launch new revenue generating services,” said Thomas Jung, CMO, Alticast.

About CME
CME is a media and entertainment company operating leading businesses in six Central and Eastern European markets with an aggregate population of approximately 50 million people. CME broadcasts television channels in Bulgaria (bTV, bTV Cinema, bTV Comedy, bTV Action, bTV Lady and Ring.bg), Croatia (Nova TV, Doma, Nova World and MiniTV), the Czech Republic (TV Nova, Nova Cinema, Nova Sport, Fanda, Smíchov, Telka and MTV Czech), Romania (PRO TV, PRO TV International, Acasa, Acasa Gold, PRO Cinema, Sport.ro, MTV Romania, PRO TV Chisinau and Acasa Moldova), the Slovak Republic (TV Markíza, Doma,  Dajto and Fooor), Slovenia (POP TV, Kanal A, Brio, Oto and Kino). CME also operates Voyo, the pan-regional video-on-demand service. CME is traded on the NASDAQ and the Prague Stock Exchange under the ticker symbol “CETV”.