No matter how many dropped calls, bad connections or dead zones, there’s no denying that mobile telephony has eroded use of landlines over the past several decades. In a new white paper from Alticast, Susan Crouse posits that a similar shift is priming the pump for a parallel shift in the television landscape.
“IPTV Migration Strategies, Part II: The Household Infrastructure” looks at the in-home obstacles – including Wi-Fi inconsistencies, shared bandwidth and other problems – that operators need to overcome, and identifies Quality of Service (QoS) as the “lynchpin” in determining operators’ readiness to shift to IPTV.
The paper notes that younger viewers already are accepting video breakup, buffering and Adaptive Bitrate quality degradation in the name of any-device, anytime convenience, just as mobile callers have learned to put up with the inconsistencies of cell service. But that doesn’t mean Cable operators will accept degraded video quality, so while bandwidth is getting better and streaming is improving, operators are figuring out how they will deliver high quality video over an IPTV network as they transform their video delivery platform.
Ultimately, IPTV services can offer greater viewing flexibility, tools that allow consumers greater control over the viewing environment and “big data”-driven search and discovery and other new applications. Solving QoS issues can unlock the door to product and service innovations that can enable significant customer acquisition, customer retention and new product offerings expanding revenue opportunities for cable operators.
To download the white paper, follow this link.